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Internet Travel Writing
If you want to try travel writing
online, there are a few important points you need to be aware
of. Naturally, just like in print magazines, books and newspapers,
readers want the facts about a location, perhaps an interesting
angle, and some useful tips. But this does not mean you can just
write the same article for both a magazine and a web page.
One difference has to do with
how the readers find your article. In a magazine, they will simply
see it in the table of contents. Online, people find articles
using search engines. Suppose a man types in "hiking rocky
mountains." Your article may be about exactly that, but
if it is called "Our Weekend Wilderness Trek," he'll
never find it. In other words, you have to learn how to optimize
your articles for the keywords that people are using when they
search. That is a whole topic in itself, and it's crucial.
The above is true whether you're
building a page for your website, or writing an article for free
distribution. However, for the latter there are other requirements.
Not only do they have to find what you have written, but then
they have to take the next step: visit your website. Without
that, you get little value from giving away your articles.
When you post an article in
an online directory, then, or have it displayed on another site,
you need to have a working link to your own website, and a reason
for the reader to click on it and visit. Usually this link will
be in the "author's resource box" at the end of the
article. This section, sometimes titled, "About the Author,"
is where you get to "advertise" your web site.
You need to sell the reader
on visiting your site, because even the best travel writing may
not do this automatically. For example, if you have a free ebook,
you might use that: "Click here to get the free ebook, '10
Tips For Traveling To India.'" Otherwise, you have to at
least make the web site sound interesting: "Learn the insider
secrets of budget travel at www..." Building your reputation
with readers of your articles is worth something, but for maximum
value you need to get that click.
The Benefits Of Travel
Writing Online
You'll notice that the examples
above are not about selling your travel writing. This is a big
difference between print and internet writing. Although you can
sell your articles online, the pay is generally poor. On the
internet, writing is normally all about promoting a website and/or
product.
Here is a typical scenario:
I write an article about traveling in South America. I submit
it to fifteen article directories, where it is taken and used
on other websites as well. Soon it's in a few dozen places. Readers
finish the article, are promised something useful or interesting,
and so click on the link at the end to visit my website. Once
there, they buy my ebook, or click on the advertising I get paid
for, or visit one of the affiliates that pay me a commission
when I send a buyer their way.
What are the benefits of putting
your travel writing online? Here are five:
1. No buyer necessary. You
don't need to find a magazine or newspaper to buy your articles.
You can build a website and sell your own ebooks, or sell ad
space, or make money with affiliate products. No editor can reject
your writing, and you can start making money with it in a few
weeks.
2. Little or no investment.
You don't even have to spend money sending out manuscripts. In
fact, you can start making money with your travel writing this
week by creating a free blog where you post tips and promote
affiliate products - no investment required.
3. Articles are short. The
attention spans of internet users are typically short. Also,
directories and websites want shorter articles to keep web page
loading times fast. This means that your articles will usually
be between 400 and 1000 words. You can probably write a few today.
4. You can work from anywhere.
I have written articles while sitting in a hotel in the San Juan
Mountains of Colorado and in an internet cafe in South America.
Once you know how, you can even put your new pages online from
any computer connected to the internet.
5. Links help readers. In a
magazine, you can tell readers about other resources, but online
you can link to them directly One click and they are at The National
Park Service site, or the Department of State's page on the specific
requirements for entering each country.
There is another benefit which
is common to travel writing online or off: the tax deductions
for travel expenses. Vacations can become deductible (but talk
to your accountant about the specific rules). Start a free blog
with the aim of making money, and you're in business.
To learn how to make money with travel writing, use the lessons
in my new ebook: You Can Make Money Writing. Details here...
http://www.999articles.com
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